WALTER ISAACSON
STEVE JOBS
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For this authoritative biography of Apple founder Steve Jobs, Walter Isaacson interviewed Jobs more than forty times, getting a first hand account of his obsessive, roller coaster, career as an innovator in information technology. He also interviewed more than 100 colleagues and friends of Jobs. Jobs was a driven man, and a fanatical perfectionist. His team developing a new phone would work long hours to make perhaps 40 mock-ups of slightly varying size and appearance. These would be laid out on a long table for inspection by Jobs. He would stride down the table, saying No, No, No - until he (sometimes never) found a design he approved of. After starting out in a workshop in his garage, and making a stunning success of the early Apple desktop computer, Jobs fell out with his chairman John Sculley, was demoted and resigned. But after Apple suffered potentially fatal competition from IBM-standard personal computers, he was re-hired to rescue the company. He proceeded to repeat his early success in personal computers with an even more successful products -laptop computers and the Apple phone. Extraordinarily elegant in its shape and display graphics, the Apple phone set new standards - and a new high price point- for mobile phones. Jobs became immensely wealthy, but died of cancer at the tragically early age of 40.
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Walter Isaacson’s career was as a journalist, editor, television executive, and author - with a specialism in biographies. His other biographees have included Henry Kissinger, Albert Einstein, Benjamin Franklin, Leonardo da Vinci, and Elon Musk. Isaacson attended Harvard, and was a Rhodes Scholar at Oxford University. He was during his career the chief executive officer of the CNN television network, and the editor of Time magazine. He was also the chief executive officerof the policy studies think tank the Aspen Institute.
